Helium secures pre-seed funding Led by Merak Ventures to help ecommerce with advanced AI technologies

Merak Ventures, an early-stage venture capital (VC) firm said it led a Rs 4.5 crore pre-seed funding round in Helium, an AI platform which bakes product and visitor intelligence into ecommerce websites to help them convert better. This round also saw participation from angel investor Alok Mittal.

Online commerce is experiencing rapid growth and brands need top-notch storefront experiences that strengthen brand positioning and boost topline performance. Helium said it addresses this need by integrating advanced product and visitor intelligence into ecommerce platforms, enabling seamless digital product buying experiences.