Merak Ventures appoints Sreya Rakshit as director, brand and communications

Merak Ventures, a sector-agnostic, early-stage venture capital (VC) firm, has appointed Sreya Rakshit as Director, Brand and Communications. Merak Ventures announced their maiden $100mn fund in August this year. At Merak, she will be the brand custodian ensuring message integrity across all communication vehicles – public relations, digital, social, advertising and partnerships.

Over the last two decades, Sreya has worked across global PR consultancies, multinational corporations, and emerging startups. Her diverse experience across sectors has given her a holistic perspective to build, nurture, and position brands correctly. Having worked with senior leadership and CXOs from the start, Sreya enjoys coaching C suite executives on maximizing their communications outreach. In every role, Sreya has demonstrated her ability to formulate story-worthy campaigns, which not only find deep resonance with its intended target audience, but also help achieve business objectives.