Merak Ventures makes its first investment in B2B commerce SaaS platform Rupyz

The Times of India | 5 February 2024

Merak Ventures invests $1.2M seed funding in Rupyz, an integrated SaaS platform for B2B commerce. Rupyz enables omni-channel distribution for FMCG and consumer brands, focusing on Food, FMCG, Personal Care, and Lifestyle sectors. Rupyz's unique approach redefines how firms, distributors, and retailers connect, bridging traditional practices and digital proficiency.

Merak Ventures, an early-stage venture capital (VC) firm, announced its first investment with Rupyz, an integrated SaaS platform enabling B2B commerce & omnichannel distribution for FMCG and consumer brands. The firm has invested $1.2 million in seed funding into Rupyz as the lead investor, alongside other angel investors.

Rupyz brings its integrated SaaS solution to enable these businesses to have an omni-channel commerce interface to automate and scale their existing offline and online distribution, boosting sales and fulfilment channels, said the VC firm in a press release.