Business Today | Print Edition | 10 December 2023
After a rocky start on the bourses, new-age tech stocks are recovering now. Their revival offers valuable lessons for those preparing to enter a vastly changed market
On November 7, 2023, Honasa Consumer, the parent of beauty and wellness brand Mamaearth, made its debut in the public market, exactly two years after beauty and personal care brand Nykaa’s arrival. Despite the discordant notes in the market, Mamaearth’s initial public offering (IPO) garnered a subscription rate of 7.61 times.